The online moment of truth. Just like a blind date, first impressions are everything. Customers who are wined and dined with the user-friendliness of your website will definitely be interested in that second date and will be chatting up all their friend about how great their new boyfriend (your site) is and and how they can’t live without it. Start thinking long-term. Kids’ names, city or suburbs, family pets, all that jazz. With a Socketbox website, customers can get a bit clingy.